Starting in early November, we noticed a LOT of chatter on Twitter/X among physicians about BlueSky. The service, which launched well over 2 years ago, had gotten limited attention up to that point – but things were about to change. […]
Manufacturer
Finding the Hidden KOLs, Part Three – The Future KOL
Manufacturers who haven’t completed a comprehensive study of KOL influence within the last 2 years not only don’t know who up-and-coming leaders are; they are also missing a notable percentage of true influencers today.
Finding the Hidden KOLs, Part Two – Multi-Layered, Segmented Influencer Lists
If you’re trying to identify the top 5 KOLs in Lung Cancer, and you don’t care where in the world they are, it’s not actually that hard to do. You can google “Lung Cancer” and “ASCO presenter,” and the top few names […]
Finding the Hidden KOLs, Part One: Geography
If you’re trying to identify the top 5 KOLs in Lung Cancer, and you don’t care where in the world they are, it’s not actually that hard to do. You can google “Lung Cancer” and “ASCO presenter,” and the top […]
Influence to Purpose in KOL Identification
The first step in identifying the right influencers is to be very clear about your business objectives. The next is to recognize that not all influencers are right for creating all business outcomes.
Digital Health Foundations – A Topical Analysis of a Decade of Digital Health Publications
Welcome to the second post in our Digital Health Foundations series! In case you missed it, be sure to have a look at the first post – Introducing “Digital Health Foundations” – A Retrospective on the Last Decade in Digital […]