Know what’s working, channel by channel, every month.
One private, always-on view of your audiences, the physicians who influence them, and the return on every channel, for pharma, biotech and medical device marketing teams.
Book a 20-minute walkthroughThree things most marketing teams can’t get today
Each one works alongside the agencies you already use, on data that stays private to you.
Know what your media is actually doing, every month
Axis shows what each paid channel contributes to real outcomes: prescriptions for pharma, procedures for device. Your team can ask it questions in plain English and see the data behind every answer.
Instead of a mix model delivered once a year as a readout deck: monthly refreshes, live dashboards and a private AI, live about six weeks after kickoff.
See who really decides inside each health system
We combine licensed executive and facility data with our physician network analytics to map the decision-makers in each target IDN, and the clinicians they listen to.
Instead of org charts and rosters assembled one system at a time: influence maps that scale across dozens of systems.
Find tomorrow’s KOLs, not just today’s
Our network analytics identify the clinicians and digital voices shaping your category, and the rising stars who will shape it two years from now.
Instead of follower counts and nomination lists: objective influence data, refreshed continuously.
Across the whole marketing function
The Suite supports the work your team and agencies already do, from upstream strategy to measurement. Open any area to see how.
Strategic & upstream marketingResearch, segmentation, planning, market access
- Market research & competitive intelligencePULSE · SIGNALContinuous market and competitor signal that fills the gaps between research waves, at a fraction of the cost.
- Segmentation, targeting & positioningSIGNAL · TRACESegments built on how audiences actually behave and who influences them, not a study from three years ago.
- Portfolio/brand strategy & annual planningAxis · SIGNALResponse curves and budget scenarios, so the plan is set on modeled returns instead of last year’s split.
- Market access & pricing marketingTRACEMaps the health-system decision-makers your access team needs to reach.
Integrated campaignsPlanning, concepting and execution
- Campaign planning, concepting & executionSIGNAL · SPARK · PULSEStrategy grounded in real audience behavior, on-brand assets at campaign speed, and the ability to change course mid-flight.
Paid media & digital acquisitionProgrammatic, search, social, video
- Programmatic digitalSIGNAL · TRACE · AxisSharper targeting and contextual placement, measured in business outcomes rather than clicks.
- Paid searchECHO · SIGNAL · AxisExtends search strategy into AI answer engines like ChatGPT and Gemini, which increasingly sit upstream of paid search.
- Paid socialSIGNAL · AxisAudiences defined from journey data, with each channel’s contribution to scripts or procedures measured monthly.
- Paid YouTube & videoSPARK · TRACE · AxisScripts grounded in live intelligence, the right creator and KOL partners, and outcome-based measurement.
Trade & industry mediaPrint, sponsorships, endemic banners
- Print, sponsorships & endemic bannersPULSE · TRACE · AxisShare of voice, which physician voices actually move opinion, and what each placement contributes, so renewals are based on evidence instead of habit.
Owned digital & webWebsite, CRM and email
- Website & owned digitalECHO · SPARKContent structured to be cited accurately by AI answer engines, not just ranked by search, and kept fresh.
- CRM, email & marketing automationSIGNAL · SPARKJourney data sharpens triggers and content; your automation platform stays as it is.
Creative & content productionAlways-on assets
- Always-on content productionSPARKHandles high-volume, lower-strategy work at a predictable cost, so your creative team focuses on flagship pieces.
Field & commercial enablementKOL activation, accounts, sales enablement, speaker programs
- Field engagement & KOL activationTRACE · SIGNALKOL and DOL mapping and activation, with field notes combined with digital and social signal.
- IDN / account targetingTRACEStakeholder maps of target health systems that show influence inside each account, not just titles.
- Sales enablement & rep-triggered contentSPARK · SIGNALReview-ready rep materials matched to what each account cares about.
- KOL speaker & peer education programsTRACE · SIGNALSpeakers chosen for reach into the right networks, with engagement tracked afterward.
Conferences, events & congressesPresence, sponsorship and real-time intelligence
- Congress presence & sponsorshipPULSE · TRACEA real-time view of the narrative and competition on site, plus which voices are shaping the conversation.
Marketing operations & measurementMix modeling, dashboards, review
- Marketing mix & ROI measurementAxis · SIGNALMonthly, channel-by-channel contribution to scripts or procedures, with response curves and a budget optimizer.
- Dashboards & performance reportingAxis · PULSEAlways-on dashboards and a private AI your team can question, instead of waiting for the next report.
- MLR / promotional reviewSPARKReview-ready drafts with every claim cited, for fewer review rounds. The review itself stays with your MLR team.
Owning the clinical conversation, not just the product
For a medical device company at a major European cardiology congress, we mapped the full scientific program against the social conversation around it. The finding: physicians talked about the clinical problem far more than any single product, and physician-authored posts consistently outperformed corporate ones.
Built on more than a decade of physician analytics
HealthQuant introduced the first physician online analytics platform at Mayo Clinic in 2012. Since then we’ve helped pharma, biotech, medical device and health system teams understand who shapes clinical opinion and how to reach them.
In partnership with Ringer Sciences
HealthQuant delivers its Life Sciences Intelligence Suites for medical affairs, marketing and communications in partnership with Ringer Sciences. HealthQuant leads strategy, life-sciences expertise and client service; Ringer Sciences builds and runs the underlying AI and data platforms.
See it with your own brand
In 20 minutes, we’ll show you what the Suite would look like for your products, channels and 2027 plan.
Book a walkthrough