Manufacturers who haven’t completed a comprehensive study of KOL influence within the last 2 years not only don’t know who up-and-coming leaders are; they are also missing a notable percentage of true influencers today.
Finding the Hidden KOLs, Part Two – Multi-Layered, Segmented Influencer Lists
If you’re trying to identify the top 5 KOLs in Lung Cancer, and you don’t care where in the world they are, it’s not actually that hard to do. You can google “Lung Cancer” and “ASCO presenter,” and the top few names […]
Finding the Hidden KOLs, Part One: Geography
If you’re trying to identify the top 5 KOLs in Lung Cancer, and you don’t care where in the world they are, it’s not actually that hard to do. You can google “Lung Cancer” and “ASCO presenter,” and the top […]
Hypertargeting physician communications – Touch Point Podcast
Doctors trust each other more than any other source. How can you use that to better target your physician messaging?
Influence to Purpose in KOL Identification
The first step in identifying the right influencers is to be very clear about your business objectives. The next is to recognize that not all influencers are right for creating all business outcomes.
The Novelty of a Digital Health Product with Research to Back it Up – AliveCor & Founder Dave Albert
While clinical evidence for digital health interventions is growing (see our Digital Health Foundations series), there is still a LONG way to go. One company has bucked that trend from day one. Meet Dr. Dave Albert, founder and Chief Medical […]