I had the pleasure of being interviewed on the Touch Point Podcast recently on a subject I’m passionate about – physician marketing and messaging. You can listen to the full interview here (my segment starts at 29:30) – and I encourage you to subscribe to the podcast as well. Reed Smith and Chris Boyer do an amazing job week-in and week-out a covering the issues that matter in hospital marketing.
Hospitals and health systems have become much more sophisticated in the ways that they communicate with physicians today – but almost none have taken advantage of their greatest asset. The professional network of their own clinicians. We all know that doctors are among the most trusted by patients – but they’re also among the most trusted by other doctors. Reed and I had some fun exploring that idea in the podcast – check it out and let me know what you think!
If you’re interested in learning more about how HealthQuant can help you hypertarget your physician messaging, check out our hospital solutions page, contact us here or email us at email@example.com.