Manufacturers who haven’t completed a comprehensive study of KOL influence within the last 2 years not only don’t know who up-and-coming leaders are; they are also missing a notable percentage of true influencers today.
Manufacturer
Finding the Hidden KOLs, Part Two – Multi-Layered, Segmented Influencer Lists
If you’re trying to identify the top 5 KOLs in Lung Cancer, and you don’t care where in the world they are, it’s not actually that hard to do. You can google “Lung Cancer” and “ASCO presenter,” and the top few names […]
Finding the Hidden KOLs, Part One: Geography
If you’re trying to identify the top 5 KOLs in Lung Cancer, and you don’t care where in the world they are, it’s not actually that hard to do. You can google “Lung Cancer” and “ASCO presenter,” and the top […]
Influence to Purpose in KOL Identification
The first step in identifying the right influencers is to be very clear about your business objectives. The next is to recognize that not all influencers are right for creating all business outcomes.
Digital Health Foundations – A Topical Analysis of a Decade of Digital Health Publications
Welcome to the second post in our Digital Health Foundations series! In case you missed it, be sure to have a look at the first post – Introducing “Digital Health Foundations” – A Retrospective on the Last Decade in Digital […]
Has Seqster found the Holy Grail of health data? A conversation with Ardy Arianpour of Seqster
Today’s guest: Ardy Arianpour | Co-Founder and CEO of Seqster Greg and Ardy talk about the possibilities created by Seqster – the “Mint.com of health data.” Ardy Arianpour is CEO & Co-Founder of Seqster, a data-driven healthcare SaaS platform that seamlessly […]