Manufacturers who haven’t completed a comprehensive study of KOL influence within the last 2 years not only don’t know who up-and-coming leaders are; they are also missing a notable percentage of true influencers today.
Understanding physician influence in the digital age
Manufacturers who haven’t completed a comprehensive study of KOL influence within the last 2 years not only don’t know who up-and-coming leaders are; they are also missing a notable percentage of true influencers today.