If you’re trying to identify the top 5 KOLs in Lung Cancer, and you don’t care where in the world they are, it’s not actually that hard to do. You can google “Lung Cancer” and “ASCO presenter,” and the top few names […]
KOL
Finding the Hidden KOLs, Part One: Geography
If you’re trying to identify the top 5 KOLs in Lung Cancer, and you don’t care where in the world they are, it’s not actually that hard to do. You can google “Lung Cancer” and “ASCO presenter,” and the top […]
Influence to Purpose in KOL Identification
The first step in identifying the right influencers is to be very clear about your business objectives. The next is to recognize that not all influencers are right for creating all business outcomes.