Manufacturers who haven’t completed a comprehensive study of KOL influence within the last 2 years not only don’t know who up-and-coming leaders are; they are also missing a notable percentage of true influencers today.
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Influence to Purpose in KOL Identification
The first step in identifying the right influencers is to be very clear about your business objectives. The next is to recognize that not all influencers are right for creating all business outcomes.